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BERNINA 740 Sewing Machine

MSRP $ 5,899,  please contact That Sewing Place for current promotional pricing.

The BERNINA 740, Eye Catching Creations EVERY Time

6 Things we know you will love about the BERNINA 7 Series

EXTENDED FREEARM FOR LARGER PROJECTS. The BERNINA 7 Series includes a meticulously engineered extended freearm with 10 inches (254 mm) of working space to the right of the needle. Not only does the B 740 provide plenty of room for large sewing projects, it's also ideally suited for beautiful decorative stitching with its 9 mm stitch width. Small sewing jobs such as inserting zippers are completed flawlessly. As your ambitions grow, the B 740 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting no matter how quickly you move the fabric.

TOTAL STITCH CONTROL. All BERNINA 7 Series models provide an exclusive level of stitch control. Whether you are altering stitch length, stitch width or needle position, the machine will remember the details for you. Your personal settings can be saved and retrieved and the USB interface allows you to import and export stitches and stitch patterns or combinations.

BERNINA ADAPTIVE THREAD TENSION. The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension while sewing to achieve perfect stitch quality on both sides of the fabric. Once the tension is set according to the thread and fabric used, BERNINA Adaptive Thread Tension will constantly check the thread tension, adjusting it automatically if needed. The result is the finest stitching without pressing a button.

BERNINA DUEAL FEED. The innovative BERNINA Dual Feed tames hard-to-manage fabrics, providing superb fabric feed and optimum visibility while sewing. Easy to engage when needed, the BERNINA Dual Feed tucks completely out of the way when it’s not.

SEW WITH MORE EASE. The B 740 performs many tasks all by itself. The presser foot lowers automatically at the beginning of a seam. Threading is semi-automatic, and the thread is automatically cut when you reach the end of a seam. The standard package also features a practical extension table that makes working on all your sewing projects an absolute breeze.

TIPS AND TRICKS. The Sewing Consultant and built-in tutorials offer direct onscreen support and answers to your questions whenever you need them


B 740 Highlights

  • BERNINA Hook
  • 1000 sewing stitches per minute
  • 10 inches to the right of the needle
  • 9 mm maximum stitch width
  • 4.3" colour touch screen
  • 30 LED lights, for an incredibly bright workspace
  • 800 stitch patterns including the alphabet
  • BERNINA Stitch Regulator - BSR - enabled. BSR sold separately.
  • BERNINA Free hand system (knee lift) included

For more information, and a detailed comparison chart of the BERNINA 740, please DOWNLOAD BROCHURE


TSP Included Perks:

  • 15% discount on in store product for a year after purchase
  • Sewing Machine Essentials intro class, complimentary and valued at $ 90
  • Bernina intro class, complimentary and valued at $ 90.


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